American Family Insurance; Madison, WI
The Junior Achievement Business Challenge is a strategy tournament using the JA Titan program, an online, interactive business program. The competition is uniquely designed to unleash student creativity, test leadership skills and demonstrate the competitive nature of the free enterprise system. JA Business Challenge tests students’ business skills as they make decisions regarding a hypothetical company’s price, product, capital improvement, research/development, and marketing. The process forces students to work on teamwork, leadership, creativity and competitiveness. Madison executives spend the day as mentors to students and share information regarding soft skills needed in the workplace, interview and career preparation, and the importance of internships.
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